Domino have made a pepperoni pizza-inspired perfume for Valentine’s Day

Written By Grant Tesler

For Valentine’s Day, Domino’s UK are launching Eau de Passion – a promotional fragrance inspired by their Pepperoni Passion pizza. The fast-food company said it typically sees a 50% increase of its Pepperoni Passion pizza each year on Valentine’s Day.

This is not the first time pizza has been the inspiration for a perfume. Rival firm, Pizza Hut launched a pizza scent back in 2012, Demeter fragrance library has a pizza scent, and just last year Snif launched pizza-inspired Slice Society.

The limited edition unisex fragrance features notes of spice, pepper and a warm, woody base. The company are currently promoting the scent on their Instagram page, with a cheesy (pun-intended) video featuring UK Married at First Sight contestant, Luke Debono.

Grant Tesler
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